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It was the first time for me in Berlin.
It was the first time I went to Bread & Butter. I didn’t know what to expect, who I could have meet and know .
And in the end it was all a surprise.
A disused airport becomes the perfect venue for this exhibition of international brands.
I’m here for Timberland, hesitant, but they make me change my mind of what I thought about the brand.
Because they decided the redesign of the product, redesign of the way of thinking and Timberland in general.
They decided to rejuvenate, to point to the streetwear, to target us young and believe me I like it.. I really like.
In the evening, me and other European bloggers have been involved in a style lab in a dream house. We were put to the test in doing a photo shoot and create a perfume.
There are clothes and shoes that have made the history of fashion especially here in Milan as Timberland boots, but I think that finally they have decided to look forward, to create more street products and less tied to the mountain, also more refined.

Thanks to the Timberland team for this experience, and thanks to the CEO and VP Marketing for answering our questions.

 
 
 
E’ la prima volta che vado a Berlino.
E’ la prima volta che vado al Bread&Butter. Non sapevo che aspettarmi, chi avrei incontrato e conosciuto.
E alla fine è stata tutta una sorpresa.
Un’aereoporto in disuso diventa la location perfetta per questa fiera di brands internazionali.
Sono qui per Timberland. Titubante mi fanno cambiare idea di quello che pensavo del brand.
Perchè hanno deciso cosi: restyling del prodotto, restyling del modo di pensare Timberland e dell’anzienda in generale.
Hanno deciso di ringiovanirsi, di puntare allo streetwear, di puntare a noi giovani e credetemi mi piace..mi piace molto.
Nella serata, io e altri blogger europei siamo stati coinvolti in uno style lab in una casa da sogno. Ci hanno messo alla prova nel fare un set fotografico e creare un profumo.
Ci sono vestiti e scarpe che hanno fatto storia della moda sopratutto qui a Milano come gli stivaletti Timberland, ma credo che si finalmente hanno deciso di guardare avanti, di creare prodotti più cittadini e meno legati alla montagna, più raffinati anche.
Finalmente ci voleva e spero di farvi vedere qualcosa presto.

Grazie al team Timberland per questa esperienza, al Ceo e VP Marketing per aver risposto alle nostre domande.


I wear:
Ganni coat – cappotto
Georgia Rose boots – Stivali
Kenzo jumper – felpa
Acne tee – maglietta
Cheap Monday jeans (destrojed by me)
Janessa Leone hat – cappello
Saint Laurent bag – borsa

Comments

46 Comments

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  1. January 17, 2014

    oddio questi stivali sono qualcosa di fenomenaleeeeeee!

  2. January 17, 2014

    I’m so jealous! I bet you had a blast <3

    http://www.janesneakpeak.com/

  3. January 17, 2014

    Great outfit, espacially your boots.
    And I loooove Berlin.
    xx Timna

  4. January 17, 2014

    Love your boots!!

    http://www.adalou.es (women accessories)

  5. January 17, 2014

    Però le scarpe sul letto… Anche no!

    • January 19, 2014

      @Anna: tanto le lavano le lenzuola..ci avevo già dormito nn vedo il problema

      • January 25, 2014

        È un fatto di rispetto! “Tanto le lavano”! Ma pensa te, ma allora sporcale apposta. Ma che ragionamenti fai??!!!

        • January 26, 2014

          @Anna: io continuo a far le foto cosi perchè mi piacciono. punto. puoi dire quello che vuoi…

          • January 27, 2014

            “Umiltà” e “rispetto” del lavoro e delle opinioni altrui: queste sconosciute. Per te.

          • January 27, 2014

            @anna: cosa ne sai tu di come sono e quello che faccio? Mettere le scarpe sul letto nn vuol dire niente. Ciao

  6. Anonymous #
    January 17, 2014

    bellissimo questo look!!! bacione

    http://www.lefamilledelamode.com/2014/01/milan-mans-fashion-week-for-one-day.html

  7. January 17, 2014

    Sempre amato Timberland :)

    Bellissima location…

    passa a trovarci ;)

    http://www.thatfreakyboy.com/p/girls-power_13.html

  8. January 17, 2014

    cappotto bianco…
    Want it ;)

    Sarah
    CHIC NEVERLAND

  9. January 17, 2014

    Loving so much the shoots,
    and the kenzo sweatshirt is awesome!!
    xx from
    http://www.letourne-disque.blogspot.com

  10. January 18, 2014

    Hi: Do you wont win a fur for free? Upload on Instagram a photo with fur with this hashtag #spotafur and do on this page :-) the like one will win a real fur
    https://apps.facebook.com/koncurrencekopfur/?fb_source=search&ref=ts&fref=ts
    http://www.welovefur.com

  11. January 18, 2014

    Credo sia una fiera da tenere sott’occhio!
    Timberland è un marchio storico dove la qualità la fa ancora da padrona, a discapito, a volte dell’aspetto estetico

    Ottimo articolo!

    Valentina
    http://www.pepitosablog.com

  12. Nico #
    January 18, 2014

    Che meraviglia gli stivali che indossi tu! Era ora che Timberland abbandonasse lo scarponcino giallo, sono curiosissima a proposito delle novità!

    ew post on lowbudget-lowcost Fashion Blog

  13. Jo #
    January 19, 2014

    Hi dear
    Loving this casual outfit!!

    Kiss kiss.*Jo
    http://joandcompanystyle.blogspot.com/

  14. January 19, 2014

    Totally love it!!;)

    http://style-squared.blogspot.ca/

  15. January 19, 2014

    Wow, you look amazing. I love the entire outfit.
    http://www.handbagmadness.com

  16. anonimous #
    January 19, 2014

    You look fabulous!

  17. mark #
    January 19, 2014

    wow! you look amazing! she did a great job!

  18. The Dutch countryside #
    January 19, 2014

    Those jeans are seriously amazing, I absolutely adore them.
    You look great!
    xx
    http://www.thedutchcountryside.com

  19. Natali #
    January 19, 2014

    Perfect boots and coat!!

    http://lartoffashion.blogspot.com

  20. La Petite Olga #
    January 19, 2014

    And I’m loving your jeans!

    xx Olga
    La Petite Olga

  21. Eva #
    January 19, 2014

    Love this combination and what a great sweater! xx

    http://www.creativityandchocolate.com

  22. January 19, 2014

    Such an awesome look! Those jeans are rockin, girl! Love it!

    http://sometimesgracefully.com

  23. ivanasworld #
    January 19, 2014

    Great coat :)

  24. Kimberly Ann #
    January 19, 2014

    LOVE this look! Those booties are uh-mazing!

    Kim
    http://trendkeeper.me

  25. Anonymous #
    January 19, 2014

    Great coat and booties!!

    NEW POST:: ON THE GRID

    http://www.eyelikefashion.com

  26. January 19, 2014

    Love your sweater! I wish I knew the jeans you were wearing earlier on your instagram!

    simplyonelove.com

  27. January 19, 2014

    Great outfit, as always :)

    http://fashiontwinstinct.blogspot.de/

  28. January 19, 2014

    Perfect boots and jacket!!

    http://www.vogueandbreakfast.com

  29. el armario de la nena #
    January 19, 2014

    spectacular combination!

  30. January 19, 2014

    great outfit. u look beautiful with the hat.

    http://www.elossastyle.com

  31. January 19, 2014

    Loving the jeans! I think I could even wear those!
    AND I think I mentioned I loved the boots?
    Kiri
    http://www.fashionblender.com.au

  32. dana #
    January 19, 2014

    Lovely bag :)

    http://danadimitras.blogspot.it/

  33. January 20, 2014

    sempre splendidi i tuoi post e le tue foto!
    Follow Chiara Losh Blog on Facebook

  34. Peach Blossom 22 #
    January 20, 2014

    Wow!!that’s wonderful!!!!
    Come to take a look at New mini clutch bag on my blog
    http://peachblossom22.wordpress.com/

  35. January 20, 2014

    Che belle foto…
    NEW POST

    FACCIADASTILE

    Facebook

  36. MARIE ZAMBOLI #
    January 21, 2014

    Che belle queste foto :)) gli stivali sono fighissimi <3
    http://www.mariezamboli.com

    NEW GIVEAWAY ON MY BLOG

  37. SillyGirl #
    January 24, 2014

    Adoro gli stivali e il cappotto che indossi nelle foto e il cappello da quel tocco in più al look che lo rende perfetto:)
    I love the boots and the withe coat you wear in the pictures and the hat makes it the perfect look:)
    http://welcometomysillylife97.blogspot.com/

  38. Jenny #
    February 12, 2014

    Ciao Erika!! molto belli questi stivaletti e la borsa…poi addosso ti stanno benissimo…complimenti!!
    come la maggior parte delle donne sono fissata con le borse infatti ne sto acquistando una su: http://www.millenniumstar.it/… ma devo decidere sul colore…volevo un consiglio da voi tutte
    uno è questo: http://www.millenniumstar.it/borse-da-donna/1132-marilyn-borsa-da-donna-in-pelle-di-colore-grigio.html e l’altro più delicato e adatto per la primavera questo: http://www.millenniumstar.it/borse-da-donna-millennium-bag/1114-marilyn-borsa-da-donna-in-pelle-di-colore-rosa-cipria.html .
    Aspetto vostri consigli.Grazie e buona giornata.Jenny

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