It sometimes happens that fashion turns away from his world of glittering sequins and paiette to adhere to specific social issues and I definitely did not want to miss this event.
Capita a volte che la moda si allontani dal suo mondo scintillante di lustrini e paiette per aderire a tematiche sociali concrete e io non ho voluto assolutamente mancare a questo evento.

Ralph Lauren once again collaborates with the Veronesi Foundation to promote the campaign of cancer research in order to assure everyone the proper care in the early stages of the disease.
Throughout the day 8 October, 100% of the proceeds of the products in the Pink Pony and 10% of the proceeds of any items in the store were donated to support the funding of scholarships to be allocated to Italian researchers involved in breast cancer research, while for the entire month of October the 20% is destinated for research .
Breast cancer is a growing reality. AIRC estimated nearly 1 in 10 women will beaffected, for a total of 37,000 cases per year. Adequate prevention, supported bydate and timely treatment, they become the only weapon to combat the problem.
The research is important and support is crucial.

Ralph Lauren  anche quest’anno collabora con la Fondazione Veronesi per promuovere la campagna a favore della ricerca contro il cancro  in modo da garantire a chiunque le cure adeguate e necessarie nei primi stadi della malattia.
Per tutto il giorno 8 Ottobre il 100% del ricavato dei prodotti della linea Pink Pony e il 10% del ricavato di qualsiasi altro articolo presente in negozio sono devoluti a sostegno del finanziamento di borse di studio da destinare ai ricercatori italiani impegnati nella ricerca sul tumore del seno, mentre per tutto il mese di Ottobre  il 20% è destinato alla ricercaIl tumore al seno è una realtà in continuo aumento. Secondo le stime dell’AIRC quasi 1 donna su 10 ne viene colpita, per un totale di 37.000 casi all’anno. Un’adeguata prevenzione, supportata da cure aggiornate e tempestive, diventano le uniche armi per contrastare il problema. 
La ricerca è importantissima e sostenerla è cruciale.
In the pics me and Marianna by the lady marian mag.



Post a comment
  1. October 10, 2011

    concordo..brava..è sempre bello aiutare gli altri soprattutto per questa causa che tocca ,in particolar modo,tutte noi donne!.. xx

  2. October 10, 2011

    Oh I’m so in Love with your Blog! You have so many inspirational pictures that I HAVE to follow you back! :)

    Thank you sooo much for following me! :) Am really happy about that! :D

    P.S. I’ve seen that you were in Paris for Galleries Lafayette with “the men repeller”! Love also her Blog and for sure: Galleres Lafayette! :)

  3. October 10, 2011

    Bellissima iniziativa.

  4. October 10, 2011

    Excellent blog post…fashion is great and all but the fact that you acknowledge a real and growing problem in women’s health shows that your a real person and true to your stances in life…bravo Ralph Lauren for creating such an amazing foundation you miss Erika for being a part of it!


  5. October 10, 2011

    ciao gioia! trovo sia bellissimo che un blog “moda” provi a sensibilizare un massimo di gente su cause cosi grandi! ti ringrazzio per il tuo altruismo!

    xoxo from france

  6. October 10, 2011

    wonderful pictures dear!
    thank you so much for your comments!
    i follow you since a while but i have seen, you don’t follow me back :(
    wish you a wonderful day.
    maren anita

  7. October 10, 2011

    great pics!

  8. October 10, 2011

    Thank you for acknowledging something so important to us all.

  9. October 10, 2011

    Great post. So nice that Ralph Lauren support this event!


  10. October 10, 2011

    Thank you. I follow you ^^
    You look is great! ♥

  11. October 10, 2011

    Nice post !
    xo D

  12. October 10, 2011

    Erika, thank for promoting this initiative! I completely agree with Jules@style anthem and it is nice to see that fashion has a role to play to raise awareness.

    BTW, I’m catching up with your post and you looked beautiful in the outfit with the pantaloni palazzo!

  13. October 10, 2011

    a great campaign! thanks for your comment! I´m already following. Love your style!


  14. October 10, 2011

    you look stunning, and it’s a really good cause!

  15. wi #
    October 10, 2011

    This is so generous and thoughtful of RL to allocate their profits for Breast Cancer Research.


    A Single Girl’s Musings

  16. Audrey #
    October 10, 2011

    Oh I really like your blog! The atmosphere is amazing!!! I of course follow you, please follow me too)


  17. October 10, 2011

    This is a nice post. It is really good cause. Also love your photography. Like to follow each other?

  18. October 10, 2011

    Oh, what a great a event to attend. I really like your blog. Thanks for stopping by mine!


  19. October 10, 2011

    thanks a lot for following, i already follow you:)


  20. October 10, 2011

    Great initiative! I like it!!

  21. October 10, 2011

    Such a great and fashionable cause. I love when big brands and designers do that.

    See you and thanks for share :)

  22. October 10, 2011

    great shots. thanks for sharing these and for stopping by me
    hope you’re enjoying your monday so far

  23. B. #
    October 10, 2011

    Great initiative, cool you were able to attend the event !
    Both the cause and RL stuff are definately worth spending money on
    fashion & lifestyle in Belgium

  24. October 10, 2011

    Lovely shots, like the post

    New outfit post – New dress

  25. October 10, 2011

    nice post and good pictures!!!!

  26. October 10, 2011

    Brava Erika, per fortuna ci sono molte altre aziende che aiutano la lotta al tumore al seno. Meno male.
    Baci tesoro

  27. October 10, 2011

    following you now, thanks for the comment and i hope you can follow me too!

    i love it when big brands do this like rl! awesome post!


  28. October 11, 2011

    Its good to see csome collaboratiosn between designers for sure! They may as well yield their influence to good use eh? =)


  29. October 12, 2011

    Yo estuve invitada el 6 de Octubre en Argentina y no pude asistir. Igualmente tengo la remerita obvio!

  30. October 12, 2011

    Nice photos, you look wonderful!. Kisses.

  31. October 12, 2011

    I love how many brands are participating in this pink ribbon campaign! Such a beautiful cause for all the right reasons! xoxo

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